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Writer's pictureMary Maciel Pearson

Engineering compliance

Updated: Jul 12, 2023


True experts display intellectual curiosity. Fake experts try to shut down debate.


~ David Sacks


Sometimes things have to become highly unsavoury for people to awaken to the realization that they have been misled.


While I do not wish to dwell on the past, I have found myself thinking about how world leaders, without the consensus of experts, used excessive fear and propaganda to increase compliance with public health mandates during the pandemic.


It's important to note that not all governments resorted to these tactics, and the degree of their use varied across countries.


Fear increases vulnerability, and we have yet to fully assess the extent of the collateral damage experienced with pandemic control measures.


To prevent abuse of power, we have to break the silence. To uphold our democratic values, when an opportunity arises, it is important to voice our concerns. This is consistent with my health promoting intent through blogging. After all health starts where we live, learn, work and play.


How fear and propaganda were employed to engineer compliance


…until an infectious disease crisis is very real, present, and at an emergency threshold, it is often largely ignored. To sustain the funding base beyond the crisis, we need to increase public understanding of the need for MCMs such as a pan-influenza or pan-coronavirus vaccine. A key driver is the media, and the economics follow the hype. We need to use that hype to our advantage to get to the real issues. Investors will respond if they see profit at the end of process.

~ Peter Daszac

Feb 12, 2016


The following is a version of the feedback I got from ChatGPT.

  1. Fear-based messaging: Leaders relied on fear to convey the severity and potential consequences of the pandemic. This approach involved emphasizing the risks associated with the virus, such as high infection rates, hospitalizations and deaths. Leaders aimed to instil fear and encourage compliance with medical countermeasures by highlighting alarming statistics and worst-case scenarios.

  2. Emotional appeals: Propaganda techniques often exploit emotions to influence public opinion. Leaders used various strategies to evoke fear, empathy, and solidarity. Emotional stories, images, and videos were disseminated to create a sense of urgency and a shared responsibility to protect oneself and others. These methods were particularly effective in garnering public support for mandates like social distancing, mask-wearing, and jab uptake.

  3. Dissemination of selective information: Leaders used propaganda to present information that supports their desired narrative. This approach involved downplaying or minimizing certain aspects of medical countermeasures, like adverse side effects, while exaggerating others, like safe and effective. By controlling the flow of information, leaders helped shape public perception and manipulated public opinion toward compliance.

  4. The demonization of dissent: Leaders employed propaganda to stigmatize or discredit individuals or groups who had the courage to question or resist pandemic-related measures. Critics were labeled as "anti-science," "selfish," or "threats to public health." Such tactics created social pressure and discouraged dissent, leading to greater compliance with government directives.

  5. Censorship and control of information: Some governments restricted or censored the flow of information to maintain control over the pandemic narrative. They limited access to independent or critical reporting, suppressed dissenting voices, and promoted official sources. Leaders shape public perceptions and reduce the potential for dissent or opposition when they control information channels.

  6. Creation of scapegoats: Leaders occasionally used propaganda to blame specific individuals, communities, or nations for the spread of the virus. Governments deflected criticism and maintained public support for their policies by directing public anger and fear toward scapegoats leading to discrimination, xenophobia, and social division.

Closing thoughts


All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.


~ Noam Chomsky


While fear and propaganda can be ethically employed to encourage compliance during a crisis, it is crucial to maintain transparency, ensure the accuracy of information, and respect individual rights and freedoms.


We can do better. Open dialogue, scientific evidence, and public participation are essential for effective pandemic management. We can ethically engineer compliance while upholding democratic values. It starts with heart-centered communication.

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